Victoria Bitter is encouraging Australians to get vaccinated against COVID-19 with an ad that plays on the words of its iconic 53-year-old anthem. The new ad has the iconic images and music […]

Aberfeldy Single Malt Scotch Whisky, the whisky known around the world as the ‘Golden Dram’, is launching its Barrels & Bees initiative in Australia. Bee populations are under threat around the globe. Destruction […]

New data from Roy Morgan’s Alcohol Consumption Report shows the proportion of Australians who drank spirits was 33% in the year to June 2021. There were 6,621,000 Australians (33.2%) drinking spirits in mid-2021, up […]

It was great to see the drinks industry celebrate dads so creatively with their advertising campaigns for Father’s Day this year. Among the brands that stepped out of the box were Pepperjack, […]

Diageo has opened a dazzling new eight-floor new visitor experience for its best-selling Johnnie Walker Scotch Whisky in the heart of Scotland’s capital city, Edinburgh. Four and a half years in the […]

Hawke’s Brewing Co. has followed up its ‘Jab & Slab’ initiative by partnering with famed street artist Scottie Marsh to create a mural in the hope of once again driving the vaccination […]

Great Northern has launched a moving Father’s Day ad that encourages Australians to reflect on their favourite memories of spending time in the great outdoors with their fathers. Created by TBWA\Sydney, its […]

The new flagship of Campari Group’s Aperol brand – Terrazza Aperol – has officially opened its doors in Venice this week.  Terrazza Aperol is located in the spaces of a historic Venetian palace […]

Dan Murphy’s has scored a starring role in Ryan Reynolds latest tweet. The star gave a helping hand to an Aussie trying to track down his Aviation Gin. After Dr Paul J […]