Jim Beam and the Cadillac Formula 1 Team have announced a multi-year global partnership, kicking off with the Australian Grand Prix from 6-8 March 2026. In 2026, the Cadillac Formula 1 Team […]
Jim Beam partners with Cadillac at Australia Grand Prix
Tooheys announced as official beer of Tamworth Country Music Festival
Tooheys has been announced as the Official Beer Partner of the Toyota Tamworth Country Music Festival (TCMF) from 16–25 January 2026. It marks the first time the brand has taken centre stage […]
The craft beer served at Albo’s wedding
Prime Minister Anthony Albanese married Jodie Haydon in Canberra on Saturday, with wedding guests served a very special beer to toast the couple. Personalised Albo & Jodie lager played a starring role […]
10 biggest pub sales of 2025
It’s been a huge year for Australian pub sales in 2025, with the top 10 deals alone totalling $579 million. The second biggest deal of the year was signed last week, with […]
Patrón steals the show at the 2025 ARIA Awards
Patrón Tequila stole the spotlight with a show-stopping toast at the 2025 ARIA Awards in celebration of its first partnership with the event. Led by NOVA’s Tim Blackwell, the stage exploded in […]
5 cocktail trends that will define 2026
Bacardi has revealed the five defining trends set to reshape cocktail culture and the spirits industry in 2026. Its seventh annual Bacardi Cocktail Trends Report, produced in partnership with The Future Laboratory […]
Death & Co opens in Melbourne CBD
Death & Co, one of the world’s most influential bars, is opening its first international outpost in Melbourne tomorrow. Since its 2006 establishment in Manhattan’s East Village, Death & Co has opened […]
Summer’s hottest drinks trend: spicy wine
Adding chillies to your wine is hot right now and Vinarchy has embraced the trend by launching Australia’s first-ever Spicy Rosé. Cupio Spicy Rosé is made with chillies, Pinot Noir Rosé, watermelon […]
Inside the 2025 Melbourne Cup drinks marquees
The 2025 Melbourne Cup Carnival is in full swing and drinks brands have debuted their extravagant Birdcage marquees. The Birdcage takes 15 weeks to construct and occupies a massive 18,000 square metres […]
Melbourne bars gear up for $110 million spending trifecta
Melbourne businesses are gearing up for the trifecta of the Melbourne Cup carnival, Oasis and Metallica concerts, which are expected to drive a once-in-a-decade hospitality boom. An extra $110 million is expected […]
