S&P Liquor Group has been acquired by e-commerce liquor company Hairydog Group for an undisclosed sum.

Privately owned Hairydog currently offers more than 6000 products to consumers, with warehouses in Sydney, Melbourne and Adelaide. It launched in 2020 to help on-premise venues sell their stock during the COVID-19 shutdown.

Under the agreement, Hairydog and S&P Liquor Group will remain operating as standalone entities. Hairydog continuing to be a direct-to-consumer e-commerce platform, while S&P Liquor will maintain its wholesale distribution business for Sydney retail and hospitality venues.

Paul Ververis will continue as General Manager of S&P Liquor, while five Liquor Emporium stores – in St Peter’s, Alexandria, Belmore, Marrickville Metro and Hurlstone Park – will remain owned by Ververis and his family.

Paramount Liquor will become Liquor Emporium’s preferred wholesaler and the banner will join the Sessions Liquor Group.

“It’s business as usual for S&P customers, they can rest assured that they will continue to receive the same great service from the same trusted staff, and continue to get the best in market pricing and deals,” said Ververis.

The focus for Liquor Emporium stores is on craft beers, with over 500 beer styles on offer from local and international brewers. There’s also an extensive range of wine, including organic, natural and non-alcoholic options, and a selection of spirits.

Paramount takes equity stake in Liquid Speciality Beverages