Online craft beer retailer Beer Cartel has announced an exclusive partnership with First Choice Liquor Market.
Customers can now purchase a unique range of craft beer packs online in NSW, with the partnership soon to expand into other states and stores.
The selection includes Beer Cartel’s most popular beer packs, such as Australian Craft Beer Mixed Pack, Hottest 100 Aussie Craft Beer Mixed Pack, Birthday Craft Beer Gift Pack, Limited Edition IPA Pack, Dark Beer Limited Edition Mixed Pack, and Best of Germany Mixed Pack.
At its full potential, the partnership could see Beer Cartel packs ranged in more than 930 Liquorland, First Choice Liquor Market and Vintage Cellars stores, as well as online.
Beer Cartel announced in December that it was shifting its business to be 100% online, following its decision to move to a new warehouse location.
It said the requirement of the new site and licensing restrictions meant having a bricks and mortar store was not possible.
Beer Cartel co-founder and director Richard Kelsey said: “Earlier this year, we transitioned to a larger warehouse, bidding farewell to our physical store. However, we always envisioned a return to the world of bricks-and-mortar, and this partnership helps bring that vision to life.”
Coles Liquor Business Category Manager for Beer Nick McArdle said: “First Choice Liquor Market is the home of craft beer and we’re really excited to partner with Beer Cartel to expand our range of curated local and international beer packs.
“We’re confident our customers are going to love the selection that make an excellent gift for any beer lover or someone just wanting to discover new and emerging styles.”
First Choice Liquor Market is the Platinum sponsor of GABS Hottest 100, and currently stocks more than 140 different craft beers in every store.
Canstar Blue recently awarded First Choice Liquor Market the liquor brand with the Most Satisfied customers for 2023, achieving five stars for checkout experience, customer service, store layout and presentation, deals and specials available, as well as overall satisfaction.