Treasury Wine Estates has announced the launch of Pepperjack Mid-Strength Shiraz, as consumers look to moderate their alcohol intake.

The winemaker noted that demand for alternatives that offer a full flavour experience without the full impact of alcohol has skyrocketed in Australia.

At around 7% alcohol by volume – half the alcohol content of the original Pepperjack Shiraz, winemaker Richard Mattner, says it stays true to the character that has made it Australia’s number one Shiraz for value and the country’s favourite steak accompaniment.

“It strikes a balance between the art of traditional winemaking that Pepperjack is renowned for, and the science of cutting-edge de-alcoholisation and flavour retention technology,” he said.

“Still bursting with quintessential Pepperjack character, this mid-strength wine displays aromas of blackberries and plums with hints of pepper and spice. The palate is rich, round and soft with concentrated berry fruits and soft velvety tannins. All the best bits of Pepperjack but 50% lighter in alcohol compared to the original Pepperjack Shiraz.”

TWE embraces the mid, low and no movement

As Australia’s biggest wine producer, Treasury Wine Estates said it has risen to the challenge of producing quality, great-tasting wine under some of the country’s favourite brands.

It introduced the award-winning Wolf Blass Zero range in late 2021, followed by NOLO options in the Matua, Lindeman’s and Squealing Pig brands.

In addition, TWE will also be investing in an in-house state-of-the-art low alcohol production facility at its recently-upgraded Barossa Valley winery in South Australia.

“Building on our NOLO offering with Pepperjack Mid-Strength Shiraz cements our commitment to customers,” said Peter Neilson, Managing Director of Treasury Premium Brands.

“It’s a wine that stays true to the heritage of Australia’s favourite Shiraz, offering a lighter alternative without compromising on taste.

“We’re leveraging our premium winemaking credentials, global reach and diverse portfolio of brands – we’re in a unique position to lead in this growing segment.”