New releases

Vodka Cruiser launches RTD cocktails range

Carlton & United Breweries has launched its latest beverage range – Vodka Cruiser Cocktails – available in three flavours, Passionfruit Daiquiri, Raspberry Cosmopolitan and Lime Margarita.

Priced at $22 per pack, the new Vodka Cruiser range is blended with premium tripled distilled vodka.

Vodka Cruiser’s Head of Marketing Hayden Turner said: “The Vodka Cruiser Cocktails add a fancy-ish touch to our current offerings and are the perfect option for those looking to elevate their evenings without the fuss of mixing their own cocktails.

“We’re always looking for new ways to bring Vodka Cruiser to a wider range of consumers and as premixed cocktails have risen in popularity, this feels like a natural progression ahead. We are looking forward to seeing customers embrace the canned cocktails as their new go-to drink.”

Vodka Cruiser Passionfruit Daiquiri, Raspberry Cosmopolitan and Lime Margarita are served up in 275ml cans with an alcohol content of 5.5% and 1.2 standard drinks per serving, slightly higher than the core range. The entire range is vodka-based and contains no other alcohol.

The global canned cocktail market is forecast to grow more than sixfold over the next 10 years, from US$25billion in 2020 to US$155billion in 2030.

According to IWSR flavour is the main driver of RTD consumption, with its innovation tracking shows an increase in full-flavoured products across all sub-categories. Spirit-based and higher-ABV RTDs are taking a large share of new product development, driven by pre-mixed cocktails.

The new Vodka Cruiser range is available to purchase now at bottle shops nationwide.

RTD consumption reaches record high in Australia

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Categories: New releases