Cocktail vans are popping up around the country for spring, serving Grey Goose Espresso Martinis to pub patrons.
The Martini Spring Roadshow will be visiting eight pubs across the country for one weekend each across two months, pouring on-tap Grey Goose Espresso Martinis at $14 per cocktail.
Hospitality technology company me&u recently revealed the Martini has overtaken the Margarita as the most ordered cocktail in Australia. Its data shows Martini sales outdid Margaritas by 4% in the last 12 months.
NSW saw the highest uplift in Martini sales, up 58%, followed by Queensland, up 42%, and Victoria, up 38%.
The Espresso Martini is the most popular Martini choice, not just among the cocktail category, but the overall drinks category as the most-ordered cocktail in Australia and accounting for 59% of nationwide Martini sales.
However, the French Martini and Pornstar Martini are also growing in popularity in Australia, accounting for 9% and 7% of all Martini sales respectively.
The Martini Spring Roadshow includes these pubs:
Forest Hotel (5 Frenchs Forest Rd, Frenchs Forest), 10–12 November
Ettamogah Hotel (Cnr Merriville & Windsor Rds, Kellyville Ridge), 17–19 & 24 – 26 November
Brighton Beach Hotel (4 The Esplanade, Brighton), 1– 3 December
Coopers Alehouse Gepps Cross (560 Main North Road, Blair Athol), 8– 10 December
Brass Monkey Hotel (209 William Street, Northbridge), 15–17 December