New releases

PATRÓN EL CIELO launches in Australia

PATRÓN Tequila has launched its super-premium PATRÓN EL CIELO in Australia ahead of summer festivities.

The world’s first four-times distilled tequila is designed to be savoured over ice with a slice of orange.

“PATRÓN EL CIELO’s radiantly smooth offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste.” said Kathy Parker, Global Chief Marketing Officer at PATRÓN.

“By taking our iconic Silver tequila and expertly using a fourth distillation, a new prestige tequila has been created, being a first within the category.

“Master Distiller David Rodriguez really pushed the boundaries with a distinctive process – the complexity of distilling tequila without sacrificing flavour requires remarkable talent and we’re immensely proud of this bold innovation his team created.”

Made of the highest-quality Weber Blue agave, water and yeast, the tequila is crafted in tiny batches to ensure consistency and quality using the smallest copper pots still at Hacienda PATRÓN.

“For the first-time ever, we developed a prestige tequila with a fourth distillation—a process that is extremely rare within the industry—using the smallest copper pot still at Hacienda PATRÓN,” said Rodriguez.

“While adding another stage of distillation is commonly misconceived as a culprit for diluting flavour, that was not the case for PATRÓN EL CIELO.

“At PATRÓN, our goal is to achieve perfection in every drop—by using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth tequila.”

PATRÓN EL CIELO is available in select venues across Australia and also at Dan Murphy’s and Vintage Cellars Australia-wide now for an RRP of $300.

Proof tequila rivals gin among Aussie connoisseurs

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Categories: New releases