Hard FIZZ has added a new flavour to its popular EXTRA STRENGTH range – Orange – which is now available nationally.

The blend is a 6% alcoholic soda and joins Raspberry, Grape, Lemon Lime and Cola in the heavier strength line.

“Orange, it’s a classic,” Hard FIZZ CEO Wade Tiller said. “Our EXTRA STRENGTH line has a real emphasis on taste, and orange has such an intense flavour naturally, so it just made sense.

“There’s a bit of nostalgia to it as well – most of us grew up with orange-flavoured fruit juice. I personally love the full bodied taste of it – it’s got a real smack to it. It’s rolling out around Australia as part of our Mixed 10 Packs as well.”

Orange EXTRA STRENGTH is inspired by the recent Cool Room activation with BWS, which saw Hard FIZZ owner ambassador, DJ FISHER, play to 200 winners at the brand’s Gold Coast Taproom.

“The venue was a sea of orange, given the partnership with BWS, and that got the creative juices flowing – literally,” Tiller said.

“The place was pumping and it was a wonderful way to showcase our brand, which has always been about the ‘experience’. Endeavour Group has been brilliant to work with, and I can’t wait for consumers to get their
hands on it.”

The release of the new flavour follows a busy month for Hard FIZZ, which saw it become the official alcoholic soda at the recent LIV Golf event in Adelaide and the Big Out 2 Lunch festival on Coolangatta Beach where it sold $500,000
worth of drinks in just eight hours.

Hard FIZZ EXTRA STRENGTH Orange is available at all BWS and Dan Murphys stores.