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The Aussies spending more this Christmas

A new survey has found that, despite cost-of-living pressures, more than a third (35%) of Australians will be spending more over Christmas on alcohol, food and gifts than last year, with Millennials and Gen Z leading the charge.

Non-bank lender MONEYME commissioned the survey, which found Aussies anticipate spending, on average, $1136 more this festive season compared to last year.

Nearly half (49%) of Millennials are expecting to spend an average of $1531 more during festivities – compared to just 28% of Baby Boomers at $420. Gen Z isn’t far behind, with 38% expecting higher spending – an average of $1294 – compared to last year.

The Christmas spending casualties

However, higher inflation is forcing many Aussies to rethink their Christmas plans. Nearly two-thirds (64%) are cutting back, with dining out (33%) and certain grocery foods (37%) topping the list of sacrifices. Also on the chopping block are travel (25%), alcohol (24%) and even gifts (24%).

The alcohol spending results show:

  • 24% of Aussies say they will forgo or cut back on alcohol this Christmas to save money
  • Baby Boomers are the least likely to forgo alcohol (18%), compared to Gen X (28%), Millennials (27%) and Gen Z (25%)
  • Interestingly, unmarried Aussies are more likely to cut back on alcohol than their married counterparts (27% vs 23%)
  • While those with children are more likely to cut back or forgo drinking, compared to those with children under 18 (28% vs 23%)
  • Western Australian residents are the most likely to forgo or cut back on alcohol this Christmas due to cost of living pressures (31%)
  • Residents in Victoria and Queensland are the least likely (22%)
  • Households with an income between $50,000 to $99,000 are most likely to cut back or forgo alcohol (28%) vs households earning $100,000 to $149,000 (19%)

Dining out is another casualties of rising costs, with Millennials, Gen X, and Baby Boomers all significantly more likely to cook at home compared to Gen Z (34% vs 24%).

Cost-of-living squeezes traditional Christmas foods

The financial pinch is reshaping Christmas menus across the country. According to the survey, these festive foods are most likely to be cut in 2024:

  • Oysters (16%)
  • Prawns (14%)
  • Turkey (13%)
  • Red meat (11%)
  • Ham (10%)
  • Desserts (10%)
  • Pork (excluding ham) (8%)
  • Fresh fruit (9%)
  • Chicken (8%)
  • Vegetables (6%)

Generational differences also emerge. Baby Boomers are the most likely to cut oysters (21%), while Millennials (15%) lead in trimming turkey. Gen Z is the group most likely to reduce spending on vegetables (11%). The younger generations are also more likely to cut back on their groceries (Gen Z: 43% and Millennials: 41%) compared to older generations (Gen X: 32% and Baby Boomers: 35%).

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