XXXX is expanding its portfolio with the launch of XXXX Ginger Beer, brewed at its historic Castlemaine Brewery in Queensland.

The ginger beer is made with real ginger juice and has an ABV of 3.5% ABV, sitting lower than much of the category as more consumers seek “near beer” alternatives.

XXX Field Sales Director Pat Donohue said: “Over our 146-year history, XXXX has continued to evolve to reflect the way Australians like to drink.

“XXXX is known for full-flavoured but easy drinking beers and XXXX Ginger Beer is an exciting new addition to our line up. We’re confident it will resonate with beer lovers and ginger beer enthusiasts alike.

“We know there’s a growing appetite for ginger beer and options for those looking to moderate their alcohol intake and we’re excited to introduce our own take on that. We wanted to create something that not only delivers on flavour but also offers an easy drinking option.

“XXXX Ginger Beer is perfect for relaxed social occasions, whether it’s an afternoon barbecue, a day at the beach, or catching up with mates. It’s an exciting step for XXXX as we continue to expand our portfolio to suit the way Australians drink today.”

XXXX Ginger Beer is available nationwide at major liquor retailers in 330ml cans. RRP starts from $89 per case and $28 per six-pack.

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