Hard Rated, Australia’s number one white spirit premix brand, has launched a new flavour—Hard Rated Alcoholic Orange.

The new release features a low fizz, sweet and zesty orange flavour profile, with no artificial colours or flavours.

Asahi Beverages Head of RTDs & Cider Sarah Wilcox said: “We’re absolutely thrilled to launch Hard Rated Orange, as we know consumers have been crying out for a great tasting orange-flavoured alcoholic drink.

“Since Asahi launched Hard Rated in 2023, the growing popularity of RTDs year on year has been undeniable.”

“To continue to drive Hard Rated as Australia’s leading white spirit premix, Hard Rated Alcoholic Orange will deliver a tangy orange hit that’s been missing on shelves.”

Hard Rated became Australia’s number one leading white spirit premix in August 2023 and has retained the top spot ever since.

Hard Rated Alcoholic Orange is sold in 4-packs, 10-packs, 24-packs and 30-packs of 375ml cans, plus it’s available on tap. RRP is around $30 for a 4-pack and $60 for a 10-pack. It’s available now at major alcohol retailers and venues.

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