Diageo has chosen Australia as the launch market for a new range of boxed cocktails from Captain Morgan, Gordon’s and Smirnoff. The premixed cocktail casks are based on three much-loved summer cocktails […]
Diageo gets into the boxed cocktails game
Editor
My name's Alana House and I went home after 20 years in the same workplace. But life never goes according to plan ... my marriage broke up ... so now I'm juggling single motherhood with a part-time job and two puppies. Life's never dull ...
Once in a lifetime Burgundy auction
Only a few days remain to place a bid in Langton’s online Burgundy auction, with more than $450,000 of rare French wines going under the hammer. Following an unprecedented rise in demand […]
Winemakers fight plans to ban Australian Prosecco
Australian Grape & Wine has vowed to stand with Australian wine producers as they fight to retain the right to use the variety term “Prosecco” in Australia. Winemakers visited Parliament House in […]
The Tik Tok cocktail sensation taking Australia by storm
Data from at-table ordering solution me&u shows sales of the iconic Negroni cocktail have surged 15% in Australia following Emma D’Arcy’s viral Tik Tok. A clip taken from House of the Dragon stars Emma D’Arcy and Olivia […]
Jameson launches ‘New Spritz, Who Dis?’ campaign
Jameson has joined the booming spritz category for summer with its zesty new expression, Jameson Orange Whiskey. Inspired by the growing flavoured spirits category and in a cheeky nod to the tradition of aperitivo […]
How Budweiser triumphed over its World Cup ban
Qatar’s decision to ban the sale of alcohol at stadiums just days before the FIFA World Cup 2022 sent shockwaves through the global marketing industry last week, as AB InBev had paid […]
LMG’s new Bottlemart and Sip’N Save apps go live
Liquor Marketing Group’s (LMG) new Bottlemart and Sip’n Save apps have gone live, as the independent retail group works to create a mobile-first online shopping experience. General Manager Merchandise & Marketing Damien […]
Costco is selling four-litre bottles of tequila
Tequila Tromba has released four-litre bottles of its Tequila Blanco in Costco stores nationally. The super-sized tequila bottles are filled with enough spirit to make 66 margaritas over the festive season, at […]
Tread Softly plants one million trees
Sustainable Australian wine label Tread Softly has celebrated planting its one millionth tree in support of the vital restoration of Australian land. Since commencing its give-back project in May 2019, Tread Softly […]
Hard FIZZ releases first NFT collaboration
The first batch of an NFT project by Hard Fizz alcoholic seltzer – Salty Pirate FIZZ Punch – has been canned on the Gold Coast. Sydney-based NFT project Salty Pirate Crew commissioned […]
