SXSW Sydney 2023 is counting down the days to its inaugural event and drinks brands are eagerly jumping on board to connect with attendees. Attendees will explore the future of Music, Games, […]
Drinks brands head to SXSW Sydney
Metcash Liquor CEO steps down
Metcash has announced that the CEO of its Liquor pillar, Chris Baddock, has retired from the role due to health reasons. Baddock was appointed CEO of Metcash Liquor in 2019. He was […]
The top 3 mocktails on social media
Brand Watch’s latest Food and Beverage Trends Report has revealed the mocktails that are dominating social media. Brand Watch analysed more than 165 million global online conversations to explore current trends and […]
The new ‘WFH’: Working from hospo
‘Third place working” is the new employment buzzword in the post-COVID-19 corporate world, with hospitality venues joining the office and home as hubs of productivity. Cafes are the preferred third place work […]
Sophie Monk joins [yellow tail] as its first Aussie ambassador
Sophie Monk has become the first-ever Australian brand ambassador for [yellow tail] and has revealed she approached Casella Family Brands about the role. Why? Because she loves the [yellow tail] wine range […]
Viral video makes beer brand bigger than Coke
An alcohol-free beer brand called Days Brewing has seen its TikTok following swell by more than 1000% after participating in the ‘Tube Girl’ viral video trend. Co-founders Mike Gammell and Duncan Keith […]
This Aussie bartender is World Class
El Primo Sanchez bartender Eduardo Conde has done Australia proud at the Diageo World Class Global Final. The prestigious competition was held in Sao Paolo, Brazil from 24-28 of September, with Conde […]
Urgent XXXX delivery for NRL grand final
Accor Stadium has ordered an additional 6800 litres of XXXX Gold to quench the thirst of more than 10,000 Brisbane fans who will descend on Sydney for the NRL grand final on […]
Drinks industry capitalises on cruise boom
Cruise holidays in Australia are booming and the drinks industry is getting into the spirit with exclusive partnerships, special releases and themed sailings. Australia is gearing up for a record cruise season […]
Alcoholic soft drinks: the next boom category in RTDs
Alcoholic soft drinks are predicted to be the smash hit of summer in Australia as brewers jump onto the trend. Today, Lion has officially launched White Claw REFRSHR Alcoholic Lemonade in Australia […]
