The Taylor Swift tour has led to a massive weekend for Melbourne, with NAB data showing an estimated $174 million boost in spending. NAB merchant terminal data for 16-18 February shows a […]
Taylor Swift tour turbocharges hospitality spending
The airline with the best wine in the sky
The winners of Business Traveller’s Cellars in the Sky Awards 2023 have been announced, recognising the best airline wine lists and cellars among 30 global airlines. The awards – which have been running […]
RTD consumption hits record levels in Australia
New data from Roy Morgan’s Alcohol Consumption Report shows one in five people in Australia now regularly enjoy RTD drinks. RTDs were the standout alcoholic beverage during the pandemic, with consumption increasing from 2,138,000 […]
Super Bowl fever goes off the charts in Australia
There are predictions Super Bowl will become the biggest annual international sporting event in Australia, with viewing going through the roof this week. Gridiron Australia CEO Wade Kelly told Yahoo Sport Australia: […]
Can Taylor Swift save beer sales?
Beer brands spent millions on advertising during Super Bowl LVIII in the hope of delivering a touchdown in sales, but singer Taylor Swift has given the category a free kick by chugging […]
Aussies splash $465 million on Valentine’s Day
Australian lovebirds spent an estimated $465 million this Valentine’s Day, with the majority celebrating with a romantic dinner. Among them were Australian Prime Minister Anthony Albanese and his partner Jodie Haydon, with […]
Drinks industry joins the party for Mardi Gras 2024
The drinks industry is going all out in its support of the 2024 Sydney Gay and Lesbian Mardi Gras, which will transform the city from 16 February to 3 March. As the […]
Australian reds triumph at prestigious US wine awards
Taylor Swift wasn’t the only Taylor picking up an award in California last weekend. As music’s elite gathered at the Grammy’s, the world’s winemaking elite came together at the San Diego International […]
Cricketer Pat Cummins joins Lyre’s
Non-alcoholic spirits brand Lyre’s has named Australian Cricket Captain Pat Cummins as its new brand ambassador. The collaboration welcomes Cummins alongside DJ David Guetta as one of the brand’s global ambassadors, which Lyre’s said symbolises a […]
All the Super Bowl drinks ads for 2024
Super Bowl LVIII kicks off on February 11 and drinks companies have spent up to $US7 million for 30-second ad slots during the game. Super Bowl ads sold out by early November 2023 […]
