Non-alcoholic spirits brand Lyre’s has named Australian Cricket Captain Pat Cummins as its new brand ambassador. The collaboration welcomes Cummins alongside DJ David Guetta as one of the brand’s global ambassadors, which Lyre’s said symbolises a […]
Super Bowl LVIII kicks off on February 11 and drinks companies have spent up to $US7 million for 30-second ad slots during the game. Super Bowl ads sold out by early November 2023 […]
Australia’s largest online whisky retailer, The Whisky List, has announced the acquisition of leading whisky event company The Whisky Show. The Whiskey Show welcomes more than 6000 Australians each year to sample […]
Distillers and brewers are bracing themselves for another tax excise hike on February 1, with consumers also set to pay a high price for their favourite pint or mixed drink. It’s predicted […]
The Australian Open 2024 has smashed attendance records with more than one million tennis fans flocking to Melbourne Park for the event, up from 902,312 last year. Broadcast ratings both throughout Australia […]
Mountain Culture Beer Co’s much-loved Status Quo Pale Ale has gone back-to-back and been crowned Australia’s favourite craft beer for the second year running in the GABS Hottest 100 Craft Beer poll. […]
Sunshine Coast distillery Sunshine & Sons has taken out gold for Australia in the 2024 World Vodka Awards. Vodkas from more than 20 countries were put to the test at the awards […]
New data released by the Comité Champagne shows global Champagne shipments fell 8.2% in 2023 compared to 2022, dropping to 299 million bottles. Champagne sales went through the roof during “Roaring ’20s” celebrations that […]
Queensland-based Bundaberg Rum has launched a campaign across its sunshine state heartland, highlighting Australia’s punitive spirits tax regime. The tax sees 63% of the cost of a 1L bottle of Bundaberg Rum […]
It’s an all-star line-up of drinks brands for the 2024 Australian Open, with Canadian Club, Aperol, Penfolds, Piper Heidsieck, Peroni, Squealing Pig and Somersby among those partnering with Tennis Australia for the […]
