Asahi Beverages has announced the appointment of health and fitness expert Sam Wood as the ambassador for its newly launched VIBE Soda range.

The VIBE soda range features low sugar content and added functionality. VIBE Lemonade Gut contains prebiotics, VIBE Lemon Orange Immunity is formulated with beta-glucan to help support immune health and VIBE Raspberry Focus will gives a caffeine hit from coffee beans to improve concentration and alertness.

Sam Wood is the owner of 28 By Sam Wood and is also a highly successful entrepreneur, businessman, author, and
media commentator.

Lauren Fildes, Asahi Lifestyle Beverages General Manager – Marketing said “The appointment of Sam Wood is an exciting partnership that will support VIBE’s launch in Australia and its ongoing marketing strategy. We have been speaking with Sam and his team for some time now and are thrilled to share this exciting news with our customers and the broader market.

“Sam Wood is a nationally recognized face who combines health and a positive attitude to life. He champions a balanced healthy lifestyle which is very complementary to the overall values of VIBE.”

Wood said: “With such a saturated market of sodas out there, it’s hard to decipher which ones are better for you. VIBE has
been able to nail a drink that can be consumed as an alternative to a soft drink yet still packs a punch full of flavour.”

Now available nationwide in Woolworths Supermarkets, the new VIBE Soda range has an RRP of $9.50 for 4 x 330ml
and will be available in more stores in the coming months.

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