Rum brand The Kraken has launched a new marketing campaign that offers consumers a choice between digital collectible NFTs on the Ethereum blockchain or a real, free four-pack of Kraken Black Spiced […]
Dilemma for The Kraken fans: free RTDs or NFTs
Drink cocktails & help bees
Aberfeldy whisky recently hosted bartenders to an educational day out thanks to The Urban Beehive Sydney, where they learned how honey is made, the types of honey available in Australia, conservation, why bees […]
Jim Beam turbocharges its sports strategy
Jim Beam is continuing its renewed Australian sports strategy with the announcement of six new AFL and NRL partnerships across the country, extending the brand’s longstanding affiliation with sport via a new […]
Bad sweaters make Canadian Club the boss of winter
The snow is falling and the slopes are pumping at Thredbo, with the best start to the season in over 20 years and a series of Canadian Club après ski soirees filled […]
Raise a glass to World Tequila Day
It’s World Tequila Day on July 24, the perfect time to explore premium versions of the Mexican spirit. The tequila category is premiumising rapidly – 2020 alone saw a 46% increase in global […]
The best hotel bars & restaurants in NSW
The winners of the Tourism Accommodation Australia NSW Awards for Excellence were announced at a gala event in Sydney this week, with some of the state’s top hotel bars and restaurants taking […]
Dan Murphy’s & VB launch solar beer exchange
Victoria Bitter has partnered with Dan Murphy’s to reward Aussies for embracing solar energy with beer. VB’s Solar Exchange program, launched in 2021, enables Aussies to exchange the credit on their power […]
Double Gold for Bundaberg Rum at ISC
Bundaberg Rum has taken out Gold medals at 2022 International Spirits Challenge (ISC) for the third year running. After building a strong presence at the ISC with previous Trophy wins in 2020 […]
Dylan Alcott joins Grant Burge
Grant Burge has partnered with Australian of the Year Dylan Alcott to encourage all Aussies to celebrate their ambitions, achieve their goals and leave their own mark on society. In the largest […]
Exploring Bunnahabhain Islay Whisky
Drinks Digest Whisky Editor David Fuller was pleased to block out the relentless Sydney wet weather by attending a virtual tasting for Bunnahabhain Islay Whisky this week, organised by The Whisky List. Bunnahabhain […]
