Jack Daniel’s has unveiled a new drinking experience inspired by country music. Coined the ‘Triple Mash Medley’, the world’s first ‘sonically seasoned’ country track has been crafted by the University of Oxford’s […]
Diageo rum brand Captain Morgan has launched an RTD in the UK in partnership with Pepsi MAX. Diageo said: “The two brands are embarking on an exciting mission to create a delicious […]
Hendrick’s has launched GRAND CABARET, a new limited release gin inspired by a historic fruit-based libation that was in vogue in Paris in the early 20th Century. Hendrick’s Master Distiller Lesley Gracie was […]
A collaboration between Little Creatures and Liquor Barons has resulted in a new beer called Little Towns Crispy Lager being rolled out in Western Australia. Ravensthorpe and Barons Locals Member Stevie Smart […]
Australian independent drinks brand FELLR, is celebrating its fourth anniversary with 40% growth in FY24 … and a Ginger Beer launch. FELLR was launched in 2020 by Sydneysiders Andy Skora and Will […]
Espolòn Tequila has released two RTDs – Sparkling Margarita and Sparking Paloma – which are currently hitting shelves. The Margarita is Australia’s the number one tequila cocktail and the Paloma is the […]
Australia’s oldest operating rum distillery, Beenleigh Distillery, is celebrating 140 years with the release of a limited-edition rum called The Legend. Beenleigh is releasing only 1884 bottles of The Legend globally. Pre-orders […]
The original 90’s cult classic RTD – Sub Zero – has been reimagined by Carlton & United Breweries for a new generation. Exactly 30 years since Sub Zero’s launch in 1994, CUB – now proudly part […]
Tasmania’s Cascade Brewery has brewed a new premium lager, Cascade Origin, made exclusively with water from Mt Wellington in Hobart. It is the first major new Cascade beer to be launched on […]
Australian beer lovers are thirsty for nostalgia and Carlton & United Breweries is tapping into the trend by releasing Foster’s Classic in Dan Murphy’s and BWS stores. The brand is partnering exclusively […]
