Wild Turkey Creative Director Matthew McConaughey has announced the launch of an exclusive gig, Wild Turkey Discovery Series Acoustic Session, with music fans having to find where it is, harnessing the power of discovery. […]

Australian distributor Spirits Platform has launched a new content campaign for its consumer-facing social media platform, Simply CocktailsAU, featuring Australian personalities making their favourite cocktails. ‘Simply Cocktails – Influencer Edition’, features 12 […]

Sydney’s Grain Bar is now offering an exclusive tableside experience with The Macallan Trolley, giving guests the opportunity to enjoy some of the world’s finest and rarest whiskies. Grain Bar has one […]

G.H. Mumm, the official champagne of the Melbourne Cup Carnival, has unveiled its Birdcage marquee, Le Jardin de la Maison Mumm, at Flemington Racecourse. Australian supermodel Duckie Thot officially launched the champagne season dressed in Mumm’s […]

Wine experts have praised the growing quality of locally-produced sparkling wine at the second annual Global Sparkling Tasting. Hosted by Howard Park Wines, luminaries from across the sparkling wine category in attendance […]

Australia’s first floating rugby tournament, The AQUA RUGBY Festival, has attracted some of the country’s biggest drinks brands as sponsors for its second season. The one-of-a-kind sporting event will be supported by […]

St Hubert’s The Stag is partnering with environmental restoration company AirSeed to help preserve biodiversity, protect ecosystems and tackle climate change. Over the next 12 months St Hubert’s The Stag has committed […]

The Balvenie Single Malt Scotch Whisky has announced an ambassadorship with Australian chef and culinary pioneer Lennox Hastie. Hastie has taken the role of The Balvenie Maker for 2022, The Balvenie’s annual project that […]

Lion has revealed its plans for the return of The Furphy Marquee to the 2022 Melbourne Cup Carnival Birdcage.  The Furphy Marquee will be pouring pints to welcome back one of the […]