CUB created a limited-edition run of VB just for the Brits – England Bitter – last week and it’s become a global sensation. The promotion followed English coach Brendon McCullum saying he […]
VB’s England Bitter promo goes viral
23 cocktails to celebrate the Fourth of July
Twenty-three of Australia’s finest bartenders and mixologists have partnered with ‘Cheers! Spirits from the USA’ to create a free cocktail book that includes their favourite cocktails that spotlight American spirits. The launch coincides with the Fourth […]
6 martini recipes to celebrate World Gin Day
Six leading craft gin distillers have shared the martini recipes they will be mixing – and drinking – on World Gin Day on June 10 and a week later for World Martini Day […]
Margot Robbie launches Papa Salt Coastal Gin
Australian actress Margot Robbie and four of her friends have collaborated to release Papa Salt Coastal Gin, made in conjunction with Byron Bay distillery Lord Byron. Robbie has joined with husband Tom […]
Coronation cocktails fit for a King
From Brisbane to Buckingham; Sydney to Sandringham; Hobart to Hampton Court and Darwin to Dover – the preparations for Coronation Day are in full swing, with cocktails to match! A martini is […]
The world’s best hard seltzer
An Australian brand called Malocchio has won Best Hard Seltzer at the 2023 World Premix Awards for its Kakadu Plum flavour. The judges said: “Nice subtle nose, really good carbonation, really enjoyable […]
Sydney Whisky Week returns
Sydney Whisky Week is back for its third year, a celebration of whisky bringing together some of the city’s best bars and distillers for a festival of tastings and events. The event, […]
JLo launches Delola RTD range with Beam Suntory
Jennifer Lopez has launched a ready-to-drink cocktail company called The House of Delola. Delola offers premium spirit-based cocktails made with natural botanicals that are gluten free and lower calorie than traditional cocktails. […]
Carlton Draught launches tribute to pubs
Carlton Draught is reviving its tradition of epic ad campaigns with an unashamed tribute to the pub: Long Live the Keg. Featuring bagpipes, a choir, the Carlton Draught Beer Brigade and even cannon […]
Our favourite April Fools drinks jokes for 2023
According to Entrepreneur, April Fools Day “provides an exceptional chance for brands to connect with audiences in a fun and memorable way’. This year a slew of drinks brands have given it […]
